About Prima Classic

Who we are

Prima Classic is an independent record label founded by Latvian soprano Marina Rebeka and Argentine sound engineer Edgardo Vertanessian, operating from Europe and the United States. The label was established in March 2018. With a vision that goes beyond today’s market, Prima Classic is committed to creating a heritage of recordings that preserve the finest voices and interpretations of our time.

Our Artistic Vision and Mission

Prima Classic stands at the intersection of artistry and technical excellence. Our label was born from a desire to highlight the talents of many known and unknown exceptional artists, capturing their art with total control over repertoire, performance, production, and presentation. Our moto is “artist-first!”, which means each recording is shaped to the unique artistic vision, acoustical, and expressive qualities of the
performer. We believe in producing recordings of lasting value, made with care, attention and creativity. We are proud to collaborate, to date, with 25 soloist singers, 9 Orchestras, 11 conductors, 5 composers and 46 solo instrumentalists.

Prima Classic’s catalogue is deliberately eclectic, covering opera, lyrical singing, and instrumental music, spanning from the Renaissance to contemporary music—from sacred works to world-music, baroque, bel canto, Romantic, and modern compositions. We are proud of the many achievements of the artists who colaborate with us.

Our recordings have won various internationally acclaimed prices, like ICMA “Opera Recording of the Year”, BBC Radio 3 (UK) “Record of the Week”, BBC Music Magazine (UK) “5 Stars”, Opera News (USA) “Critic’s Choice”, Opéra (FR) “Diamant” and “5 Stars”, Diapason (FR), “Diapason d’Or”, Presto’s (UK) “Editor Choice”, Fanfare (USA) “5 Stars Recording”, Classica (FR) “CHOC Recording”, Oper! (DE) “CD des Monats”, Opus Klassik (DE), and others.

Technical Excellence & Innovative Sound

From the moment of inception, Prima Classic has embraced cuttingedge recording techniques, focusing on creating immersive, hyperreal listening experiences. In 2020, the label pioneered Marina Rebeka solo album “Spirito” in BUBBLE, a 23.1channel spatial audio format developed in collaboration with LAcoustics,
designed to recreate the emotional and dramatic intensity of live performance. Under the guidance of Vertanessian, every stage—from the microphone choices and their placement, to final mastering—is tailored for maximum clarity and fidelity, ensuring that each instrument and voice is rendered with nuance and presence.

Our Distribution

Prima Classic is available worldwide, with both physical CD and high-resolution digital releases presented on 92 streaming services worldwide through platforms like Amazon music, Apple music, Spotify, Presto Music and many others. Our physical CDs are distributed in 17 countries around the world.

Not only

The label also engages in cultural initiatives—for example, a partnership with the Primavera Armenia Foundation to support Armenian musicians through recordings and artistic projects. 

Why Support Prima Classic and Its Artists?

• Personal artistry: Each release reflects a profoundly personal vision—curated repertoire, handpicked orchestras, conductors, studios and a deep connection between performer and material.
• Real people’s talents: All our projects are recorded with real musicians and not using AI. 
• Artistic rarity: Prima Classic creates unique studio recordings—such as operas and recital programmes, unknown, never recorded compositions of old and contemporary masters, as well as compositions created by our artists specially for Prima Classic.
• Superior sound: Careful engineering and pioneering immersive formats bring listeners closer to the performance, producing a vivid, authentic experience.

Meaningful support

By purchasing releases and following the label, fans help amplify the reach of independent artists and sustain the creation of future recordings that might not be possible under conventional commercial models.

In Summary

Prima Classic is more than a record label—it is a creative laboratory dedicated to preserving the beauty and integrity of vocal and instrumental performance, offering listeners recordings of rare elegance and emotional weight. Our passion for true artistry and sound quality makes every release not only a listening experience, but a timeless treasure. If you value superb artistry, unique repertoire, and recordings produced with extraordinary care, Prima Classic deserves your attention and support.